[00:00:00]When it comes to selling video games, it helps to have the force with you.
[00:04:38]Bloomberg Boot Camp, a report on today's technology.
[00:11:76]The video game arm of George Lucas' business is out with Star Wars Battlefront.
[00:16:64]And it just so happens to coincide with the first time release on DVD of the original Star Wars trilogy. LucasArts' Jason Andersen...
[00:25:00]On that fourth disc of the DVD trilogy, along with the DVD there's going to be a demo, a playable demo of Star Wars Battlefront on that fourth disc.
[00:32:10]So fans who pick up the DVDs will be able to put that fourth disc in their Xbox, play a playable demo of the map of Endor, which is kind of a nice tie in between LucasFilm and LucasArts.
[00:42:63]The company has been in the computer and video game business for 18 years.
[00:46:75]And Andersen says this latest game has something for fans of original movies... and the three prequels... which will wrap up next year...
[00:53:89]We're calling this pretty much the ultimate Star Wars experience.
[00:56:28]I mean we've got everything from all the movies, Episode I through Episode VI, there's even stuff from Episode III, the next movie that comes out in May 2005.
[01:05:42]We've got some content in there from Episode III, so that's exciting for us.
[01:09:13]But the basic game play, it's really that Star Wars sandbox that kids love. All the action figures, all the toys.
[01:15:30]The company also continues to grow its subscription based online Star Wars Galaxies.
[01:20:57]The first expansion pack, Jump to Lightspeed, arrives this fall... with the empire conquering Japan as well.
[01:27:45]Bloomberg Boot Camp, I'm Fred Fishkin.

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